Reno Sick Kit

Four logo concepts for a Reno comfort gift box. Which one would you follow?

See the chosen direction: D, as a full brand system · Website storyboard

Concept D round badge: the figure cuddled in a cream blanket holding tea, golden aspens and fall trees behind her

D. Fall Aspens

The cuddled-up look of C in the round border of B. She is wrapped in a cream blanket with a hot mug, with golden aspens, rust maples and falling leaves behind her and the foothills far back.

Two more takes

Avatar, 48 px and 120 px

Wordmark

sick kitYoung Serif

Concept A sticker: the figure wrapped in a plaid blanket holding tea, Truckee River and Sierra foothills behind, in an arched cream border

A. River Arch

The fullest scene. She is wrapped in a plaid blanket with tea and a tissue, with the Truckee River, golden cottonwoods and sage behind her. The arched window shape works on a box lid, a card and a sticker sheet.

Second take

Avatar, 48 px and 120 px

Wordmark

sick kitYoung Serif

Concept B round badge: close portrait with scarf pulled to her chin, lavender mountains and a soft yellow sun behind

B. Sun Badge

The tightest crop and the strongest avatar. Her face, the pink cap and the scarf carry the flu at any size. The yellow sun and lavender ridge make the Reno backdrop in two shapes.

Second take

Avatar, 48 px and 120 px

Wordmark

sick kitCaprasimo

Concept C die-cut sticker: the figure curled up inside an open kraft gift box with a thermos, honey, a folded blanket and a rose ribbon

C. In the Box

The product story in one picture. She is tucked inside the kraft gift box with a thermos, honey and a knit blanket around her. Best for packaging and posts. The face is small, so the avatar crops in close.

Second take

Avatar, 48 px and 120 px

Wordmark

sick kitGloock

Shared palette

Lavender ridge
#9C93C4

Sky
#A9C3E3

Sunflower
#E9C85A

Mustard
#C9A73E

Olive
#7C8455

Cap rose
#D8888C

Cream
#F6EFDF

Night
#2F3047